Workshop Manajemen Teknologi dan Branding UMKM Elok Mekar Sari Berbasis Pemanfaatan AI untuk Display Event

Abstract

The community service activities conducted took the form of workshops and seminars on technology management and branding, aimed at improving the capabilities of SME entrepreneurs at Elok Mekar Sari Semolowaru, Surabaya, in developing brand identities and technology-based marketing strategies. In these activities, participants were not only provided with an understanding of branding and technology management but were also introduced to booth design as a medium for displaying SME products, utilizing AI in visual design for events and exhibitions. The method used was a qualitative approach with a participatory focus, involving seminars, discussions, and hands-on practical activities. The results of this initiative indicate that participants were able to grasp the importance of integrating SME product branding with booth displays using AI technology to enhance product appeal to potential consumers.